Having recently moved to North Carolina, and living along the coast, I became quite interested in deep-sea fishing tours and excursions. To my surprise when exploring various websites, I found it difficult at times to find the information that I was looking for. I decided for fun to try my hand at developing a deep-sea fishing website for a fictional company. My first goal was to make use of some visually appealing images to capture the user’s attention, but at the same time to allow significant white space for pertinent information. I wanted to draw attention to the main purpose of the site, which was to reserve a trip, and view trip rates. I included a section for the current weather for those customers with upcoming trips, and included a section to show potential customers what they'd possibly be fishing for, as well as basic information on the various fish. After that I included a quick overview of the current charter rates, followed by recent customer testimonials, and additional callouts for the fishing locations.